Girls, cows and the way the world should be
by Evelyn Stark: Thursday, July 10, 2008
Just released last week and swiftly making its way through the fast lanes of the internet, Nike Foundation’s new video for its GirlEffect campaign is stunning and provocative. It resonates with the socially-minded, big hearted idealist in all of us. The video explains how global poverty eradication will come from empowering a girl through micro-credit: the loan enables her to purchase a productive, money making asset (a cow), which quickly snowballs into further financial and social opportunities, more assets, greater social, economic and political empowerment, and into economic development of entire nations and opportunities for all women around the world. You get the picture (but if not – you can watch it here: www.girleffect.org).
