Matching Types of Accounts to Types of Needs: Lessons from India

by Bindu Ananth : Thursday, May 5, 2011

My colleague and I were once asked at a conference, “So, how exactly does a bank account reduce poverty?” Great question.

If you are a low-income household, among the myriad range of challenges competing for your time and attention; there are two that very likely claim the lion’s share: the everyday problem of managing income-consumption timing mismatches; and the problem of building, over a long term, lump sums that help finance the households’ lifecycle goals such as education, housing and marriage. Portfolios of the Poor provides insightful narratives on the nature of these challenges. In recent years, the imperative to find high-quality solutions to these problems has been well-recognised.

By and large, these problems boil down to one issue: lack of convenient access to ‘accounts’ where one can receive, store and withdraw flexible amounts of value in a safe and remunerative way. This account need not necessarily be a bank savings account. Based on the client needs, the nature of this ‘account’ may change as do priorities around key features—liquidity, returns, and inflation protection.

For short-term consumption smoothing, liquidity is essential, so a regular bank account would suffice. For medium-term building of lump sums, a balance of liquidity and inflation protection is required; an account (such as a money market fund) that tracks inflation and has reasonable liquidity should do the trick. Further, for long-term retirement savings, significant real returns and illiquidity are the cornerstones of the mechanism. A pension account with underlying exposure to equity would be relevant here. No matter what the nature of the account, since in these accounts the client is taking risk on the institution, regulation must ensure that only well-capitalised, prudentially regulated institutions with sound financial management are allowed to offer these accounts. Of course, localised institutions (like community development institutions) may be useful for reaching the last mile with the facility; they should only do so as agents to the larger institutions holding the accounts.

In the Indian context, a majority of all ‘accounts’ are either held as cash at home or in a savings account with a bank that yields 3.5% annual nominal returns (negative real returns given that India’s current inflation rate is hovering around 9%). Forty-one percent of the adult population in urban areas and 61% in rural areas do not have access to even this (sub-optimal) type of account. Far fewer have access to money market funds and pension funds. Clearly, there is a long way to go.

Many people believe that it is critical to ensure universal access, at least to a basic bank account.  But then, the question of viability comes in. The pursuit of viability can be aided in two different ways: a) developing viable business models for provision of accounts given their inherent value to a low-income household or b) government defraying costs recognising the policy imperative to do so. Till a few years ago, viability of opening and maintaining low-value accounts seemed almost entirely elusive, and it was presumed that government support was necessary for viability, but there are several promising initiatives on the business case in recent times.

The bulk of the costs associated with opening and operating an account of any type originates from trying to answer two questions: who are you? (Identification/Know Your Customer requirements); and are you who you claim to be you are? (Authentication). These questions have traditionally been answered in expensive paper-guzzling ways.

Disruptive identification and authentication technologies are changing this game. Couple this with the emergence and development of agent-based models (to substitute expensive bank branches and ATMs) and you can have drastically reduced the costs of opening and maintaining small value accounts. While there is early promise shown by some channels, especially those focusing on loan sourcing and remittance, there is a long way to go in India for these accounts to become profitable for providers. Much more needs to be done to increase the volume and value of business through agent networks, especially in remote rural areas. The agent network management also comes with its own share of operational risks, which need to be understood and managed. We, at the IFMR Trust, are working with the State Bank of India to hammer out some of these details that are critical to the success of the agent model increasing outreach to bank accounts.

Role of Government

Government has an important role in supplying public infrastructure that helps improve the viability of opening and operating the accounts.  A stellar example in this regard is the launch of the Unique ID programme in India, which envisages providing a unique biometric ID to each person. We recently interviewed Praveen Chakraverty from the Unique ID Authority to try and understand the impact of the UID on inclusion in India. Similarly, the recent push to get broadband connectivity to remote corners of the country will help in ensuring real time, low cost transactions on these accounts.

In addition to infrastructure, is there a case for the Government directly bearing the cost of opening accounts?

Since savings facilities benefit only the account holder directly, there is no public good argument. However, since many low-income households receive government benefits in cash (a trend that is likely to intensify), even if one beneficiary in a village doesn’t have the account, the government will need to spend money to get the entitlement to the person. Viewed from this perspective, there may be a case for the government to subsidise the channel that opens and maintains such accounts. But this should happen in a time bound manner, with an understanding that financial institutions will need to ensure the viability of maintaining the accounts based on revenues from clients.

Such an approach has been taken by the New Pension Scheme – Lite, the informal sector pension scheme, to get the product started, by paying for initial marketing and distribution costs, and even making fiscal transfers to get people enrolled during the initial years of the scheme. In the absence of such support, there is a major risk of the financial inclusion opportunity getting lost due to the banks’ inability to develop business models in the short run. In the long run, the future of these channels lies in developing viable business models through myriad services, with the government only playing a facilitative role by regulating the sector and supplying public infrastructure.

Going back to the original question, a savings account by itself is no silver bullet for alleviating poverty but it allows low-income households to manage small and irregular flows in a manner that every day and long-term goals can be managed better which is a worthy objective in itself.

— Bindu Ananth is the President of the IFMR Trust. The author thanks Suyash Rai and Nitin Chaudhary for valuable inputs.

The next post in a new CGAP series on savings. We look forward to your comments in the coming weeks.

PART OF THE SERIES: Savings Series

View the full series

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11 Comments RSS 2.0

  1. May 5th, 2011 at 8:24 am, Sona Varma ()

    Great post, Bindu and good to see IFMR Trust is moving along in its mission. While I agree there may be a case for subsidising the initial development of pension products, do you see a case for subsidising savings a/cs? Especially when usage of these have been historically low (and not for reasons of cost?). Isnt the Indian no-frills account a reasonable product, and have you seen more take up of that over the past year? Best wishes to you and the team. Sona

  • May 5th, 2011 at 10:14 am, Braulio Rodriguez ()

    EXCELENT

  • May 6th, 2011 at 12:05 am, Matching Types of Accounts to Types of Needs: Lessons from India « IFMR Trust ()

    [...] Read the full post at the CGAP Microfinance Blog. Published in Channels, Products CGAP savings Tweet blog comments powered by Disqus /* [...]

  • May 6th, 2011 at 5:27 am, Farzana Najeeb ()

    For the functions you have specified in the post, i.e. consumption smoothing and building lump sums, I want to suggest extending the definition of “accounts” to include “loan accounts”, especially “consumption loan accounts”. Functionally, savings accounts and loan accounts are equivalent, because both help move resources across time, which is exactly the underlying function for consumption smoothing and building lump sums. I think there are two points worth highlighting about these “loan accounts”:

    1)Loan accounts often also serve as structured commitment saving accounts for clients who might prefer them for behavioural reasons (eg. time-inconsistent preferences). In essence, these loan accounts are like structured recurring deposits, but with a greater penalty for not meeting the installments. This is particularly true of group-based micro credit loans, which require weekly/monthly repayments that help overcome self-control issues.
    2)There is also evidence that loan accounts may serve as disciplining devices, helping households reprioritise their expenditures. For example, the evaluation of a micro credit programme in urban Hyderabad, India, showed that borrowing households reduced expenditure on .temptation goods, like alcohol, tobacco, betel leaves, gambling, and food consumed outside the home.

  • May 8th, 2011 at 12:30 am, Bindu ()

    Farzana, you are absolutely correct! There is really not much distinction between savings and consumption smoothing loans. They both provide a liquidity account to the customer. Both are “paid” out of current income of the household. Savings involves putting aside small sums to create a lumpsum and consumption smoothing loans involve paying the lender small sums in return for the lumpsum (loan) received. Often, savings is spoken of as a superior product/strategy but the fact is that the differences from a functional point of view are notional.

    A loan that expects to be repaid out of “new” income, on the other hand — euphemistically referred to as productive loans or livelihood finance — is a totally different proposition and is akin to project finance or venture capital because repayments depend on new/future income and therefore linked to the success of some underlying activity of thehousehold. Leverage/credit risk is much more of a concern here rather than in the consumption smoothing loans.

  • May 8th, 2011 at 5:08 am, Ashish ()

    Good One.. Ms.Bindu & Team IFMR.

  • May 9th, 2011 at 2:06 am, Chandan ()

    Grt Insights. Most of the time we end up highligting the demand side deficiency for low-value accounts. Empirically that is correct to an extent as well. If we look at the entire eco system of low value account, i do see a strong case of supply side gaps. Banks & FI more often than not are guided by regulatory prescriptions rather than finding a correct match between the products demanded and the one being supplied. The avg. balance of no frill account is a fit example of that.
    Regards,
    Chandan

  • May 9th, 2011 at 1:30 pm, Nachiket Mor ()

    I think that this is an excellent post and a very good discussion on it including particularly the one on the links between loans and savings. I think we do a grave injustice to our clientele with the blanket and very patronising: “savings are good, loans are bad” perspective. Savings that cut consumption of “essential” goods (sucha as a child’s education or a square meal)are as challenging as loans that impose too much structure on a household’s expenditure pattern or livelihood loans that are, as Bindu points out, more akin to high risk project finance loans except that unlike well strucutred project finance which is often without recourse, these loans are with full recourse to the borrowers entire residual wealth should the project go sour. I think the key, as the authors point out, is to offer choice combined with some very good wealth management advice to each household so that they can sensible decisions their future finances. The IFMR Trust has developed an excellent framework for this which they now use for their over 150,000 households (plan-grow-protect-diversify) which does not fall into this false trp of one is good and the other is bad.

  • May 10th, 2011 at 9:23 am, Dr.V.Rengarajan ()

    Dear Bindu Ananth
    It is interesting to note the innovative account (the product) taking cognizance of the client’s need in the low income segment of the people. In this regard a few points to share
    1. In the context of ‘universal access to a bank account’ for the target group, it would be useful to observe that the people in poverty sector prefer to hold their savings in the form either as financial asset or kind asset or both. As much as the features of financial asset , the kind asset (different kind of livestock, gold ornaments, land, ) has also the key features such as return , inflation protection safe, remunerative and convertibility for liquidity besides social status. After the advent of SHG concept, the savings in the group by the poor members is by and large used as consumption smoothing loan for meeting their immediate socio cultural needs. In such a situation with an attachment to traditional value oriented preference of target people in their savings portfolio management , the trend in universal access status to bank account irrespective of its degree of convenience and flexibility in this poverty sector may, therefore be tardy and may not reach desired level. Further, the process universalisation of the account also does not appear to be easy in the given varied social preferences among multi cultural societies in different regions. As a corollary to the above fact, hypothetically at least the question of viability to financial institution would still remain later.
    2. In the given multifaceted poverty sector as I said earlier, the most vulnerable group is the migratory labor mostly particularly in services sector whose immediate ‘need’ is to keep their savings (wage income) safely in the place of work and subsequently transfer their saved income at least weekly to their native place for meeting all daily consumption and social needs of their kith and kin. In this context of above situation in poverty sector, a suggested area for further research is how far the proposed unique biometry ID may facilitate address the needs of these poor clients also in particular?
    3. Back to the initial question raised in the post, “ how exactly does a bank account reduce poverty?” agreeing with you, I assert that neither savings account nor (project )loan account in any financial institution for that matter, is ‘silver bullet’. Bank account ‘per se’ cannot function in vacuum in the battle against poverty. Mere ‘financial inclusion’ will not work unless supporting physical assets are created adequately as meticulously diagnosed and carefully emphasized in the ‘Report of the committee on Financial inclusion’(Dr C.Rengarajan). Here what I wish to reiterate is the imperative need for an active role of government for developing infrastructural facilities besides subsidy and unique ID in the process of ‘development through credit’ in general and ‘poverty reduction’ through micro fiancé in particular.
    Thanks
    Rengarajan

  • May 17th, 2011 at 12:04 am, MICROCAPITAL BRIEF: CGAP (Consultative Group to Assist the Poor) Microfinance Blog Argues Importance of “Matching Types of Accounts to Types of Needs” ()

    [...] Ms Ananth’s article can be found at http://microfinance.cgap.org/2011/05/05/matching-types-of-accounts-to-types-of-needs-lessons-from-in... [...]

  • October 12th, 2011 at 12:09 am, Hire CPA Firm ()

    Since the only space saving advantage directly of the account holder, not a matter of public good. Because many low-income families cash benefits to government (a trend that is likely to increase), although one of the beneficiaries of the village does not have an account, the government must use the money to get the right person.

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